How To Unify Your Brand Identity Over Different Platforms

There is only so much marketing can do if your brand identity is not consistent enough to engage customers.

A unified brand identity over different platforms can multiply your brand’s reach. The goal is to showcase your brand’s personality. If you can get your target customer to say “wow!” when they see a post or social media account, you have done it right. As cheesy as this sounds, getting that “wow!” reaction is a very rare thing to happen.

The more wow’s, the more customers are generated. Customers then turn into brand advocates who share brand content. This article is aimed to get any brand that wow! reaction from any customer. Topics include the obvious like keeping consistent logos to less utilized tips like brand language. The value of this article is directly correlated with how closely it is followed.

What Will I Learn?

1) Consistent Themes For Brand
2) How To Identify Your Brand
3) Why You Need To Define An Audience

Consistent themes

If there is only one piece of information you take away from this article, it should be this.

Logos, typography, and colors need to be consistent within all social media accounts, posts, and shares. Well… actually there is one more that is not as well known. Brand language.

Having consistent logos, typography, and colors is easy to initiate within your brand’s image. Accounts should have the same logo. Typography and colors are a less utilized theme though it’s easy to enact. It basically means whenever there is a post with text and color inside the image, it should match the same font and color theme as your website. Small details like this are the best to utilize as they are very easy to enact. We at MetaKream provide all of this information with all of our websites through a style guide.

Identify Your brand

Do you struggle to identify your brand’s distinct identity to market?

This struggle is known by all business owners. A distinct brand identity acts as a framework and drives progress. According to the Harvard Business Review article, “having a strong business commercial character will help a business perform significantly better than competitors.”

Three questions you need to ask yourself to identify your brand:

As you probably noticed, products/services are listed last. This is because your brand’s identity isn’t just about what you sell. Rather a brands identity is about what type of company you have. It shows if the customer can put their trust in the brand.

Define Audience

An arrow without a target aimlessly flows into nothingness.

With the goal of unifying your brand identity in mind, you must know where your audience spends their time. A major idea that is pushed is that a business must be on all social media platforms. You cannot be everything to everyone. Always have a target audience in mind.

To identify who your target audience is, there are three major aspects:

What drives a bodybuilder to buy a product/service is not the same as a soccer mom. So you should not speak to them the same. Your brand identity should be aimed at who your audience is. That goes for which social media platform you are on as well. According to Return on Now “It’s far better to excel on a single social media channel, rather than having a weak attempt at dominating several.”

Conclusion

Though it may seem like a tremendous challenge to unify your brand identity over different platforms, it is much easier than it seems. Once all elements are set up, it is simply staying consistent.

The first element is being consistent with the themes of logos, typography, colors, and brand language. Second is identifying your brand’s identity through to value proposition, capabilities system, and product/services you offer. Last is to define your audience through demographics, location, and interests.

Unifying your brand over different platforms is easier than ever with MetaKream. We provide a style guide that gives you all of your themes to follow on all platforms your brand is on.